Editor's pick · Brand Strategy
Brand Strategy
Why your second logo is always better than your first.
The logo you launch with is rarely the logo you grow with. When to redraw it, and how to do that without confusing the customers you already have.
§ The Journal · Issue 04
Notes from the desk ofa designer who takes the work seriously.
6 essays · 3 columns
Essay № 01 · Design Tips
Composing for 80 km/h: the rules of a billboard that works.
Six words, one image, one number. Most outdoor work in Nairobi breaks that and wonders why nobody calls.
March 20268 min read
Essay № 02 · Design Tips
The case against twelve fonts on your feed.
Pick two typefaces, three colours, one grid. Boring to decide, then your posts start looking like they came from the same company.
March 20265 min read
Essay № 03 · Kenya Business
Charging properly is cheaper than advertising.
What happened to two clients who raised their prices and stopped competing on being the cheapest option in the room.
February 20267 min read
Essay № 04 · Design Tips
The business card isn't dead. It's just selective.
Paper weight, one fold, no clutter. Small things that decide whether you get the second meeting.
February 20264 min read
Essay № 05 · Brand Strategy
Conferences are a brand audit you didn't ask for.
Your roll-up, your banner and your handout sit next to eleven competitors for two days. People notice before you speak.
January 20266 min read
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